On Thursday, 27 June, Cape Quarter Square hosted Western Cape Blood Services, attracting 37 attendees, including 15 first-time donors. Three Zero offered complimentary trial sessions to participants, with all entries entered into a draw for a chance to win a 3-month membership. KFM generously promoted the event, encouraging community members to participate in the initiative. Additionally, Cape Quarter received a 50% discount on advertising in the Atlantic Sun, enhancing the event’s outreach and impact.